Pensa is a strategic design consultancy. We bring our clients closer to their customers by understanding people, the products they use and the context in which they use them. It's not just what we do, it's what we love to do.
 
Our process is about the essentials done right. We learn about the consumers' desires, observe their actual behaviors and determine their unmet needs. Through this approach, we discover opportunities that we then develop into products with clear and meaningful benefits. All along, we never forget the details. We engineer our customers' products while keeping in mind their price point, schedule and manufacturing capabilities.
 
Our experience spans a broad range of industries including housewares, home healthcare products, medical devices, hardware tools, childcare products, office furniture and consumer package goods. Pensa was founded in 2005 by Marco Perry, Kathy Larchian and Jim Best. They have been working together since they met at Smart Design in 1997.