What We Do What We've Done Why Pensa? Who We Are News Where We Are

Mr. Longarm Woodmates

To build the Mr. Longarm brand, we learned that the unique needs of DIY users should be met by complete solutions, not just tools for tasks.

OXO Leave-in Thermometer UI

Designing the digital interface and physical form to support each other allowed us to create a simple, intuitive user experience.

Green Concepts

With these concepts we aim to influence behavior by creating new and compelling experiences.

Antimicrobial Copper

Discovering opportunities to apply antimicrobial copper to hospital products was more than just a material swap, we needed to change behavior.

Topps Sliderz

We questioned the question to reframe the problem and remember what it's like to be a kid.

OXO Digital Thermometer Line: Instant and Leave-in

Rigorous investigation led to the integration of new physical functions and a simple on screen interaction.

Labnet Tube Rotator

Observing lab technicians within the context of their workspace led to a design which solved their needs

OXO Fruit Cutter Line

A series of tools which embody the innovation and simple beauty for which OXO is known.

OXO Mango Splitter

A thoughtful solution to a real pain point in the kitchen.

BiC Coosh Headphones

Close attention to every detail of fit and use resulted in a pair of high performance headphones at an affordable price.
With a thorough understanding of the needs of an active lifestyle, Pensa partners with Bic to develop products that excite their customers.
Pensa partners with Hartz to develop a holistic vision for their products.
Pensa partners with Johnson & Johnson to gain a deeper understanding of their consumers' home health care needs and generate concepts to address them.
By examining the needs of workers in laboratories, Pensa partners with Labnet to develop products which seamlessly integrate into a crowded lab environment.
By leveraging their equity in home improvement products, Pensa partners with Mr. LongArm to develop a design strategy that builds their brand.
Pensa partners with McDonald's to generate concepts which build on their innovative approach to food preparation.
By delving into everyday issues in and around the home, Pensa partners with OXO to identify opportunities and develop products which further elevate their brand.
Pensa partners with Pepsi to look beyond consumers to a range of stakeholders--from restaurants to technicians to bottlers--to develop an equipment strategy that addresses the needs of all the people standing between Pepsi and their consumers.
By developing a better understanding of a mother's needs when caring for her children, Pensa partners with Playtex to design products which connect to their core consumers.
By identifying trends in consumer needs and tastes within US and European markets, Pensa partners with Samsung to identify opportunities for innovation and generate concepts that will connect to consumers.
By spending time remembering what it's like to be a kid, Pensa partners with Topps to create candy experiences that kids love.


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